The short answer is : You need a website!

The rest of this article is the long answer :  We will look at the question from all angles, and answer a number of related questions along the way.

Part of the answer to the question of whether or not you need a website depends on the kind of business you have, but for most part, the answer is that only your own website puts you in control. 

You own your website, and you get to decide every aspect of its content and how it works. 

You can't own social media, and no matter which platform you use, you will only ever have limited control over what you put there, and you will have no control at all over how the platform operates.

The worst case scenario is that your business comes to depend too much on a little early success in one corner of the metaverse. Facebook or Instagram could end up effectively owning part of your business. If you want to be sure that you stay in control, make your website the center of your online presence.

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Do I Need a Website if I Have a Facebook page?

Yes, you still need a website!

For some companies, Facebook can be great for spreading awareness and building a following, but it's not a good tool for showcasing an organized view of your products, services or activity. The newsfeed is assembled by algorithms which serve the goals of Facebook, and you can only hope to gain a few seconds of attention at a time.

A website is an opportunity to invite people who follow your social media pages to somewhere you can call your own, where they can find out about you in more depth, and where your content is less susceptible to the whims of social media corporations trying to prop up their share price.

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Why do I Need a Website?

The short answer is: Ownership, Search Engine Optimization (SEO), a Home for your Brand, Credibility, and Creative Control. 

5 Reasons Why Your Business Needs a Website

A website is yours to design and organize
You create and organize the content of your website so that your visitors can always find what they are looking for. Social media pages belong to companies which can and do change their algorithms and layouts whenever they like.

Websites are better for SEO and appear in more Google search results
When people are looking for something fast, they search on Google. With your own website you can do the SEO work to try and get in as many search results as possible. Social media pages rarely appear in Google search results, except for personal pages, and the search features inside social media are often bad, and are limited to each individual network.

Your website is the natural center of your online presence
Your entire online presence can feed into your website, where your brand, and not Facebook's, is front and center. Social media can help you gather followers, but ecommerce and other features are limited. Bring your followers to your website and they can become clients, or learn in depth about what you do.

A website creates trust and builds professional credibility
Even a computer bot can manage a Twitter account. A website, with all your information in one place, supports your brand, identity and activity in a way that social media can't. Social media and messenger apps linked to from your website can then provide a choice of convenient ways for people to contact you.

Websites can be many things to many people
When creating your website you get to choose the content and features your visitors will find. So a website, unlike a social media page, is not a fixed idea from the start. You get to make it a blog, a store, a portfolio, a small business website, a multilingual site, a fan page, or a personal project of any kind.

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